Instituted in 2002, 360 Magazine's Golden Rhino Awards have already established themselves as the Industry benchmark for reliability. Symbolized by the Indian Rhino, the award signifies steadfastness, trustworthiness and dependability. They reward brands that consistently meet and surpass channel expectations.

The only Award to rate product reliability under Indian conditions, Golden Rhino recipients are chosen by an extensive countrywide survey. Channel partners across India vote on 12 key parameters, guided by an advisory panel made up of distinguished members from various channel associations. A platform for channel partners to command accountability, Golden Rhino Awards epitomize their trust in the manufacturer.